International Scientific Conference

Global Challenges of Digital Transformation of Markets

GDTM 2021
29—30 September 2021
Peter the Great St. Petersburg Polytechnic University
29 Polytechnicheskaya Str.,
Research Building (Metro Polytechnicheskaya),
195251, Saint-Petersburg, Russia

As rapid changes are brought on by the advent of breakthrough technologies and by the challenges facing humanity, existing business models are to be consistently updated and reinvented. In fact, innovative business models need to be adopted, focused on generating novel state-of-the-art products and technologies that have not yet gained wide circulation, and on searching for new markets or marketing opportunities, which would allow to sell the goods and services produced in the increasingly digitized economy.

The conference covers various issues related to the challenges of digital transformation of global markets and the problems of digitalization of business processes. These global changes are inextricably linked with the quality of living, which leads to the emergence of new human-centered technologies in the new technological order of Industry 4.0. Effective management, including in industry, in the digital age is impossible without the use of the knowledge economy. The conference aims to attract experts from both the academic community and the real sector of the economy, providing a platform for exploring the global challenges faced by regional and global markets in the digital age.

Given the current situation related to restrictions to prevent the spread of COVID-19, the conference will be held in a hybrid format: on the university campus and online. The steering committee invites all participants to choose the format of their participation on their own.


GDTM 2021

Global Challenges of Digital Transformation of Markets

29—30 September 2021


This track accepts submissions on different functional aspects of management in the age of digital transformation.

  • Digital Transformation Challenges in Logistics and Supply Chain Management
    Submissions for this track discuss digital technologies in logistics and supply chain management, considering the current trends in optimization and digital transformation of business processes. The experience of developing logistics solutions for the tasks of the digital agenda in different countries is analyzed. A further focus is on the national and regional models of cooperation for organizing logistics networks based on digital technologies.
  • Marketing transformation in the Digital Era
    The problems of relationship marketing, the impact of digital transformation on marketing and marketing communications, transformation of customer experience and responsible consumption as trends in the digital economy, transformation of marketing competencies in the Digital Era are considered.
  • Digital business management and transformation of business processes in the digital economy
    Topical issues of modern digital technologies and their impact on the operational activities of industrial enterprises are considered.
  • Strategic management in the context of digitization of the economy
    The issues of strategic management at the macro and micro levels, including the strategic management of territories and various types of socio-economic systems located within these territories (regions, complexes, enterprises) in the context of digital transformation, are considered.
  • HR-management
    Modern trends and technologies of HR-management are analyzed. Such subjects as human capital investment, change management, and new requirements on the quality of human resources in the context of digitization are considered.

The section examines key issues in terms of the impact of digitalization on processes and interactions in various spheres of human activity in order to meet the needs of the individual and society. Smart technologies provide customization, omnichannel and phydgital interaction based on the analysis of digital and natural information during product promotion and interaction with consumers. A separate place in the section is given to the main trends in the collection and analysis of big data, focused on identifying consumer trends. The transformation of marketing processes allows not only to increase interest in projects of social and environmental responsibility through engagement technologies and the activities of individual ideological brands, but also to move to the design of new products and lean production.

This track accepts materials on various aspects of industrial management in the Digital Era. Track issues are related to management in construction (digital transformation in the construction industry), production management (approaches to digital transformation at metallurgical and machine-building enterprises), energy management (digital energy, cybersecurity of digital energy facilities), management of oil and gas enterprises (digital transformation in oil and gas industry), as well as industrial management in general (digital transformation of industrial enterprises). The issues of global challenges for the current management paradigm, problems and prospects for the development of the “Industry 4.0” concept and the digitalization of industries, enterprises and industrial markets, analysis of trends in the digitalization of industrial enterprise management processes are considered.

The topic of the track covers the current areas of interdisciplinary research on the problem of quality of living improving in the new technological order of Industry 4.0. Within the framework of this track, the challenges of the digital transformation of ecological-socio-economic systems and the problems of system integration of digital services as tools for improving the quality of living will be considered. The interrelation of the main requirements for the digital twin of the product, the theory and practice of introducing artificial intelligence to improve the health and well-being of the population, the social orientation of the digital services will also be the issues of the track’s work.

Conference secretary

Important dates

Registration & paper submission
Notification of paper acceptance
Participation payment
Conference fee
(offline format)
(online format)
15 000
(offline format)
12 000
(online format)
ON-CAMPUS Registration (offline format):
  • participation in the conference,
  • conference bag with related documents (program, badge, certificates etc.),
  • conference paper will be sent to the publishing house for consideration of the possibility of publication and indexing in Scopus.
ONLINE Participation (online format):
  • online participation in the conference,
  • conference participant certificate (electronic version),
  • conference paper will be sent to the publishing house for consideration of the possibility of publication & indexing in Scopus.
Terms of Participation
  • EasyChair system registration
  • Each paper is subject for double-blind peer review, plagiarism check, formal requirements check and English grammar check
  • Paper is accepted only when all the checks are passed successfully and all reviewers’ comments are fixed

Due to the severe impact of COVID-19, interactive conferences involve a serious risk for this virus to spread among the participants. The health and safety of our participants is our top priority. Considering this situation, the conference will be held in an online format. This format will allow all participants to connect and take part in the sessions from your own computer(s).


Organizing committee


Vitaliy V. Sergeev
Vitaliy V. Sergeev
Chair, Corresponding Member of the Academy of Sciences of Russia, Doctor of Sciences, Professor, First Vice-rector
Peter the Great St.Petersburg Polytechnic University
Vladimir E. Shchepinin
Vladimir E. Shchepinin
Chair, PhD, Associate Professor, Director of Institute of Industrial Management, Economics and Trade
Peter the Great St.Petersburg Polytechnic University
Olga V. Kalinina
Olga V. Kalinina
Chair, Doctor of Economics, Head of Graduate School of Industrial Management
Peter the Great St.Petersburg Polytechnic University
Irina V. Kapustina
Irina V. Kapustina
Chair, PhD, Associate Professor, Head of Graduate School of Service and Trade
Peter the Great St.Petersburg Polytechnic University
  • Sergey Barykin, Doctor of Sciences, Professor, Deputy Head of Graduate School of Service and Trade, Peter the Great St. Petersburg Polytechnic University
  • Svetlana Bozhuk, Doctor of Sciences, Professor, Peter the Great St. Petersburg Polytechnic University
  • Aleksandr Ilyinsky, Doctor of Sciences, Professor of Graduate School of Industrial Management, Peter the Great St. Petersburg Polytechnic University
  • Aleksandr Kozlov, Doctor of Sciences, Professor of Graduate School of Industrial Management, Peter the Great St. Petersburg Polytechnic University
  • Yurij Nurulin, Doctor of Sciences, Professor of Graduate School of Industrial Management, Peter the Great St. Petersburg Polytechnic University
  • Ruslan Ikramov, Deputy Head of Graduate School of Service and Trade, Peter the Great St. Petersburg Polytechnic University
  • Natalia Alekseeva, PhD, Senior lecturer of Graduate School of Industrial Management, Peter the Great St. Petersburg Polytechnic University
  • Nelly Kozlova, PhD , Associate Professor, Deputy Head of Graduate School of Service and Trade, Peter the Great St. Petersburg Polytechnic University
  • Aleks Krasnov, Deputy Director of Institute of Industrial Management, Economics and Trade, Peter the Great St. Petersburg Polytechnic University, Peter the Great St. Petersburg Polytechnic University
  • Maria Livintsova, PhD , Associate Professor, Deputy Head of Graduate School of Industrial Management, Peter the Great St. Petersburg Polytechnic University
  • Anne-Maria Aho, Professor, Seinajoki University of Applied Sciences, Finland
  • Ilan Alon, Professor, Dr. Sc., Professor at University of Agder, Norway
  • Ekaterina Bagryantseva, Associate Professor, Cand. Sc., Vice-rector for research, Belarusian Trade and Economics University of Consumer Cooperatives, Belarus
  • Ivan Boevsky, Professor, New Bulgarian University, Bulgaria
  • Leszek Cichobłaziński, PhD, Deputy Head of the Department of Sociology, Psychology and Communication in Management, Częstochowa University of Technology, Poland
  • Olga Chkalova, Professor, Dr. Sc., Head of Department “Trade and Commerce” at Lobachevsky State University of Nizhny Novgorod, Russia
  • Mihail Draganov, Associate Professor, Technical University of Sofia, Bulgaria
  • Ekaterina Fedorova, Cand. Sc., HR-Manager, Institute of Management, Innovation and Business Analysis (“IMIBA”), Russia
  • Sholpan Gaisina, Professor, Dr. Sc., Technische Hochschule Ostwestfalen-Lippe, Germany
  • Goetz Greve, Professor Doctor, Vice-President Research & International Affairs, Professor of Marketing, HSBA Hamburg School of Business Administration, Germany
  • Richard Griffith, Professor, Florida Institute of Technology, USA
  • Marina Gruševaja, Professor, Dr. Sc., RheinMain University of Applied Science, Germany
  • Jakub Horak, Deputy Director, Department for Research, Development and Creative Activities The Institute of Technology and Business in Ceske Budejovice, Czech Republic
  • Isaac Jacob, Professor, K. J. Somaiya Institute of Management, India
  • Bjoern Jacobsen, Professor, Dr. Sc., Baltic Management Studies University of Applied Sciences, Stralsund, Germany
  • Monica Rakesh Khanna, Professor, Dr. Sc., Director of K J Somaiya Institute of Management (SIMSR) Professor of Marketing, India
  • Krasimir Kostenarov, Associate Professor at New Bulgarian University, Bulgaria
  • Natalja Lace, Professor, Riga Technical University, Latvia
  • Yuri Malenkov, Professor, Dr. Sc., St. Petersburg State University, Russia
  • Reena Mehta, Associate Professor, PhD, K. J. Somaiya Institute of Management, India
  • Natalya Melnikova, Deputy General Director for Human Resources, JSC «LOESK», Russia
  • Ralf Mertens, Professor, Dr. Sc., Professor at Hochschule Stralsund — Stralsund University of Applied Sciences Fakultät für Wirtschaft — School of Business & Management Studies, Stralsund, Germany
  • Valery Nikishkin, Professor, Dr. Sc., Director of the Educational and Scientific Center for Retraining and Advanced Training of Graduate School Teachers, Plekhanov Russian University of Economics, Russia
  • Klaus North, Professor, Dr-Ing, Wiesbaden Business School, HSRM, Germany
  • Dominika Ochnik, Associate Professor, PhD, University of Opole, Poland
  • Eduard Overes, Senior docent, Zuyd University of Applied Sciences, Netherlands
  • Svetlana Panasenko, Professor, Dr. Sc., Head of Base Department of Trade Policy, Plekhanov Russian University of Economics, Russia
  • Romana Provazníková, Associate Professor, Doc. Ing. PhD., University of Pardubice, Czech Republic
  • Nyoman Pujawan, Professor, Sepuluh Nopember Institute of Technology, Indonesia
  • Antonio Robalo, Associate Dean for International Affairs, ISCTE Business School — University Institute of Lisbon, Portugal
  • Vladimir Scherbakov, Professor, Dr. Sc., Head of Logistics and supply chain management department, Head of scientific-educational center Logistics, Chairman of the Academic Degree Council D 212.354.02, Russia
  • Reinhold Schodl, Professor, University of Applied Sciences BFI Vienna, Austria
  • Iveta Simberova, PhD, Vice-Dean for International Relations, Brno University of Technology, Czech Republic
  • Kiran Sharma, Associate Professor — Marketing and International Business, K. J. Somaiya Institute of Management, India
  • Natalya Snytkova, Associate Professor, Cand. Sc., First Vice-Rector, Belarusian Trade and Economics University of Consumer Cooperatives, Belarus
  • Margareta Teodorescu, Professor, Koblenz University of Applied Sciences, Germany
  • Satyendra Upadhyay, Director — International Relations Somaiya Vidyavihar Chairperson-Funded Research Projects Associate Prof., K. J. Somaiya Institute of Management, India
  • Andreas Zehetner, Professor, Dr. Sc., Vice-President International Affairs, Professor of Marketing, University of Applied Sciences Upper Austria, Austria
  • Elena de la Poza, Doctor of Science, Strategy Head, Polytechnic University of Valencia, Spain
  • William Wall, Doctor of Philosophy, Assistant President, Asoke Learning Center, Bangkok, Thailand
  • Bilal Khalid, Doctor of Science, KMITL Business School, King Mongkut's Institute of Technology Ladkrabang, Bangkok, Thailand

Registration & paper submission

Registrants are invited to submit their papers for review through the Easychair manager systems.

Please note: You must register for the conference through the easychair manager system in order to be considered for participation. Papers received from anyone who has not registered to attend the conference will not be considered.

Conference papers are indexed in SCOPUS.

Registrants are invited to submit an abstract for consideration for poster or oral presentation. The Scientific Committee will select abstract submissions from conference registrants as posters and oral presentations at the meeting.

The manuscript should follow the IMRaD format:

  • Title
  • Authors
  • Keywords
  • Abstract (250-300 words)
  • Introduction
    Please kindly consider the following important issues in the Introduction with the explanation of the relevance of the topic and the literature review with approximately 20 references. The authors describe in the Introduction the situation in the field of the research, prove that the topic is relevant and explain the logic of the research. In the end of the Introduction the authors disclose the research gap, the research question and the aim of the article. All those elements could be described on one page and a half.
  • Materials and methods
    The second section could be entitled as “2. Materials and methods” with the following subsections: 2.1. Research Methodology; 2.2. Theoretical fundamentals. The methodology should be disclosed on appropriate theoretical fundamentals.
  • Results
    Results section should contain the proposed ideas, approach or a new logic being developed in the research.
  • Discussion
    Discussion section contains the limitations and the issues for future research.
  • Conclusion
    Conclusion should summarize all ideas being described in each section. The authors explain the research gap and disclose the research question. The authors show how they reach the aim of the article.
  • Acknowledgments (if necessary)
  • References
    All references should be linked with the sources being written in English language and would have DOI or URL for free access. References should be formatted using the Mendeley Reference Manager ( Style: Chicago manual for style 17th edition (author-date)).

Download Design Sample

Origin, motivation and contribution

Papers which are prepared for publishing should be original research manuscripts, never published before and not under consideration for publication in any other conference proceeding (journal etc.). All papers are supposed to present novel research results of international interest. Papers need to be related to the main topic of the conference and conference topic fields. We publish papers written in good English only. All papers are reviewed by a native speaker. All papers are thoroughly checked for plagiarism. Acceptable minimum of originality is 90%. All papers should be at least 6 and no more than 15 pages (recommended 8-12 pages).


Please read the detailed Elsivier Publication Ethics. (Elsevier recommendations and COPE’s Best Practice Guidelines for Journal Editors). If a paper contains figures or tables taken from other sources, the author must get the respective permission for reproduction them from the corresponding publishers.


Number of authors in a single paper is not limited. The corresponding author is the person chosen within the group to be responsible for all contact and correspondence with the periodical. The corresponding author should ensure that all appropriate co-authors (and no inappropriate co-authors) are included in the paper, and that all co-authors have seen and approved the final version of the paper and agree on its submission for publication.

Registration & Paper Submission

Submit papers through the Easy Chair

Venue and Accommodation

The modern congress center with comfortable halls is equipped with everything necessary for conferences and other events. It is located in the heart of the university campus on the north of St. Petersburg within easy walking distance of the metro station Polytechnicheskaya.

St. Petersburg is Europe’s Best Tourist Destination of the year 2017, Europe's Leading Heritage Destination 2018 and Europe's Leading Cruise Destination 2018 at World Travel Awards.

We recommend conference participants to book hotels in the city center near the red metro line (it takes about 20 minutes by metro from the city center to the venue).

You can also choose the hotels that are within walking distance of the venue:

Hotel «Sputnik»

36 Toreza prospect
Metro «Ploschad Muzhestva» or Metro «Polyteknicheskaya»
(Distance to SPbPU 1,5 km)
wrappixel kit

Hotel «Orbita»

4 Nepokoryonnyh prospect
Metro «Ploschad Muzhestva»
(Distance to SPbPU 1,3 km)
wrappixel kit

Hotel «Moskva»

2 Alexander Nevskiy Square
Metro «Ploschad Aleksandra Nevskogo»
(Distance to SPbPU 12,1 km)
wrappixel kit

Hotel «Ambassador»

5-7 Rimskiy-Korsakov prospect
Metro «Sennaya/Sadovaya/ Spasskaya»
(Distance to SPbPU 12,1 km)

Hotels Station

9 Hotels in the City centre