International Scientific Conference
Global Challenges of Digital Transformation of Markets
GDTM 2020

24 - 25 september, 2020
Peter the Great St. Petersburg Polytechnic University
29 Polytechnicheskaya Str.,
Research Building (Metro Polytechnicheskaya),
195251, Saint-Petersburg, Russia

As rapid changes are brought on by the advent of breakthrough technologies and by the challenges facing humanity, existing business models are to be consistently updated and reinvented. In fact, innovative business models need to be adopted, focused on generating novel state-of-the-art products and technologies that have not yet gained wide circulation, and on searching for new markets or marketing opportunities, which would allow to sell the goods and services produced in the increasingly digitized economy.

The conference covers diverse issues related to the challenges of digital transformation in logistics and supply chain management, digitization of trade networks and global markets, with a primary focus on business processes and marketing transformation. One of the conference tracks is dedicated to HR-management in the digital era, considering the wider context of the knowledge economy. The conference aims to attract experts both from the academic community and the real sector of the economy, providing a platform for exploring the global challenges experienced by regional and global markets in the age of digitization.

Given the current COVID-19 situation, face-to-face conferences carry a serious risk of spreading the virus among the participants. The health and safety of our participants is our top priority; for this reason, the conference will be held in an online format, allowing all participants to connect and take part in the sessions from their own computers.

Video

COMMITTEES

Chair:

  • Vitaly Sergeev Corresponding Member of the Academy of Sciences of Russia, Doctor of Sciences, Professor, Vice-rector for Research, Peter the Great St. Petersburg Polytechnic University

Members of Organizing Committee:

  • Vladimir Shchepinin, PhD, Associate Professor, Director of Institute of Industrial Management, Economics and Trade, Peter the Great St. Petersburg Polytechnic University
  • Irina Kapustina, PhD, Associate Professor, Head of Graduate School of Service and Trade, Peter the Great St. Petersburg Polytechnic University
  • Olga Kalinina, Doctor of Sciences, Professor of Graduate School of Service and Trade, Deputy Director for Research of IIMET, Peter the Great St. Petersburg Polytechnic University
  • Sergey Barykin, Doctor of Sciences, Professor, Peter the Great St. Petersburg Polytechnic University
  • Svetlana Bozhuk, Doctor of Sciences, Professor, Peter the Great St. Petersburg Polytechnic University
  • Elena Korchagina, Doctor of Sciences, Professor, Peter the Great St. Petersburg Polytechnic University
  • Irina Krasyuk, Doctor of Sciences, Professor, Peter the Great St. Petersburg Polytechnic University
  • Vera Yakubson, Director of Center for International Publishing Activity, Peter the Great St. Petersburg Polytechnic University
  • Ruslan Ikramov, Deputy Head of Graduate School of Service and Trade, Peter the Great St. Petersburg Polytechnic University
  • Aleks Krasnov, Coordinator for international activities of Graduate School of Service and Trade, Peter the Great St. Petersburg Polytechnic University
  • Nelly Kozlova, Deputy Head of Graduate School of Service and Trade, Peter the Great St. Petersburg Polytechnic University

  • Andreas Zehetner, Professor, Dr. Sc., Vice-President International Affairs, Professor of Marketing, University of Applied Sciences Upper Austria, Austria
  • Anne-Maria Aho, Professor, Seinajoki University of Applied Sciences, Finland
  • Antonio Robalo, Associate Dean for International Affairs, ISCTE Business School – University Institute of Lisbon, Portugal
  • Bjoern Jacobsen, Professor, Dr. Sc., Baltic Management Studies University of Applied Sciences, Stralsund, Germany
  • Dominika Ochnik, Associate Professor, PhD, University of Opole, Poland
  • Eduard Overes, Senior docent, Zuyd University of Applied Sciences, Netherlands
  • Ekaterina Bagryantseva, Associate Professor, Cand. Sc., Vice-rector for research, Belarusian Trade and Economics University of Consumer Cooperatives, Belarus
  • Ekaterina Fedorova, PhD, HR-Manager, Institute of Management, Innovation and Business Analysis ("IMIBA"), Russia
  • Goetz Greve, Professor Doctor, Vice-President Research & International Affairs, Professor of Marketing, HSBA Hamburg School of Business Administration, Germany
  • Ilan Alon, Professor, Dr. Sc., Professor at University of Agder, Norway
  • Isaac Jacob, Professor, K. J. Somaiya Institute of Management, India
  • Ivan Boevsky, Professor, New Bulgarian University, Bulgaria
  • Iveta Simberova, PhD, Vice-Dean for International Relations, Brno University of Technology, Czech Republic
  • Jakub Horak, Deputy Director, Department for Research, Development and Creative Activities The Institute of Technology and Business in Ceske Budejovice, Czech Republic
  • Kiran Sharma, Associate Professor - Marketing and International Business, K. J. Somaiya Institute of Management, India
  • Klaus North, Professor, Dr-Ing, Wiesbaden Business School, HSRM, Germany
  • Krasimir Kostenarov, Associate Professor at New Bulgarian University, Bulgaria
  • Leszek Cichobłaziński, PhD, Deputy Head of the Department of Sociology, Psychology and Communication in Management, Częstochowa University of Technology, Poland
  • Margareta Teodorescu, Professor, Koblenz University of Applied Sciences, Germany
  • Marina Gruševaja, Professor, Dr. Sc., RheinMain University of Applied Science, Germany
  • Mihail Draganov, Associate Professor, Technical University of Sofia, Bulgaria
  • Monica Rakesh Khanna, Professor, Dr. Sc., Director of K J Somaiya Institute of Management (SIMSR) Professor of Marketing, India
  • Natalja Lace, Professor, Riga Technical University, Latvia
  • Natalya Snytkova, Associate Professor, Cand. Sc., First Vice-Rector, Belarusian Trade and Economics University of Consumer Cooperatives, Belarus
  • Natalya V. Melnikova, Deputy General Director for Human Resources, JSC "LOESK", Russia
  • Nyoman Pujawan, Professor, Sepuluh Nopember Institute of Technology, Indonesia
  • Olga Chkalova, Professor, Dr. Sc., Head of Department "Trade and Commerce" at Lobachevsky State University of Nizhny Novgorod, Russia
  • Ralf Mertens, Professor, Dr. Sc., Professor at Hochschule Stralsund - Stralsund University of Applied Sciences Fakultät für Wirtschaft - School of Business Studies Management Studies ∓ International Management, Stralsund, Germany
  • Reena Mehta, Associate Professor, PhD, K. J. Somaiya Institute of Management, India
  • Reinhold Schodl, Professor, University of Applied Sciences BFI Vienna, Austria
  • Richard Griffith, Professor, Florida Institute of Technology, USA
  • Romana Provazníková, Associate Professor, Doc. Ing. PhD., University of Pardubice, Czech Republic
  • Satyendra Upadhyay, Director – International Relations Somaiya Vidyavihar Chairperson-Funded Research Projects Associate Prof., K. J. Somaiya Institute of Management, India
  • Sholpan Gaisina, Professor, Dr. Sc., Technische Hochschule Ostwestfalen-Lippe, Germany
  • Valery Nikishkin, Professor, Dr. Sc., Director of the Educational and Scientific Center for Retraining and Advanced Training of Graduate School Teachers, Plekhanov Russian University of Economics, Russia
  • Vladimir Scherbakov, Professor, Dr. Sc., Head of Logistics and supply chain management department, Head of scientific-educational center Logistics, Chairman of the Dissertation Council D 212.354.02, Russia
  • Vyacheslav Cheglov, Professor, Dr. Sc., Plekhanov Russian University of Economics, Russia
  • Yuri Malenkov, Professor, Dr. Sc., St. Petersburg State University, Russia

Topics

This track accepts submissions on different aspects of HR-management in the age of digital transformation. Modern trends and technologies of HR-management are analyzed. Such subjects as human capital investment, change management, and new requirements on the quality of human resources in the context of digitization are considered.

The track is dealing with research projects related to:

  • Strategic planning in the context of digitization of the economy;
  • Relationship marketing;
  • Behavioral economy and smart management in different fields;
  • Influence marketing and digital marketing communications;
  • Customer experience transformation and responsible consumption as the trends of digital economy;
  • Business processes transformation in the digital economy;
  • Transformation of marketing competences in the age of digitization;
  • Transformation of marketing communications.

The track focuses on various issues of digitization of trade networks and global markets. Digital transformation of society, economy, and state creates conditions for large-scale changes in the sphere of commodity circulation. The submissions for this track consider the key technological trends that have changed the world’s commodity markets, such as Big Data, artificial intelligence, augmented reality, and blockchain, which are actively influencing Russian reality as well.

The issues discussed within this track include:

  • Degree and quality of digital activity in the sphere of commodity circulation;
  • Modern digital technologies and their impact on the operational activities of network trading companies;
  • Emergence of digital ecosystems and innovative business models in trade;
  • Implementation of integrated digital solutions in the practice of trading companies: problems, challenges, and solutions;
  • Main trends in global commodity markets.

Thus, scientific analysis of the digitization processes occurring in the sphere of commodity circulation allows to assess the current situation and to formulate directions for the development of trading companies in the age of digital transformation.

Submissions for this track discuss digital technologies in logistics and supply chain management, considering the current trends in optimization and digital transformation of business processes. The experience of developing logistics solutions for the tasks of the digital agenda in different countries is analyzed. A further focus is on the national and regional models of cooperation for organizing logistics networks based on digital technologies.

KEY SPEAKERS

GDTM 2020

Global Challenges of Digital Transformation of Markets

Conference Program

24-25 September 2020

Conference coordinator
Olga Kalinina
10:00 - 18:00 GMT+4
50 Novorossiyskaya str., St. Petersburg, Russia

Conference papers are indexed in SCOPUS (proceedings volume will be submitted to the Springer) .

Topics

  • Digital Transformation Challenges in Logistics and Supply Chain Management
  • Digitalization of Trade Networks and Global Markets
  • Business Processes and Marketing Transformation in Age of Digitalization
  • HR-management in Digital Era

Letters of Congratulation

Important dates

25
Aug
Registration & paper submission
8
Sep
Notification of paper acceptance
21
Sep
Participation payment

Conference fee

150

Due to the severe impact of COVID-19, interactive conferences involve a serious risk for this virus to spread among the participants. The health and safety of our participants is our top priority. Considering this situation, the conference will be held in an online format. This format will allow all participants to connect and take part in the sessions from your own computer(s).

Conference fee for participation covers (for one person):

  • All scientific sessions
  • Poster sessions
  • Meals as indicated in the conference program
  • Conference bag with related documents (program, badge, certificates etc.)

Conference fee for accompanying person covers:

  • All scientific sessions
  • Poster sessions
  • Meals as indicated in the conference program

Conference fee does not include accommodation payment. The costs of travel and accommodation paper presenters cover themselves. All payments from the Russian citizens and organizations are made in rubles in the current exchange rate.

Registration & paper submission

Registrants are invited to submit their papers for review through the easychair manager systems.

Conference papers are indexed in SCOPUS (proceedings volume will be submitted to the Springer).

Registrants are invited to submit an abstract for consideration for poster or oral presentation. The Scientific Committee will select abstract submissions from conference registrants as posters and oral presentations at the meeting.

Please note: ПYou must register for the conference prior to submitting an abstract. Abstracts received from anyone who has not registered to attend the conference will not be considered.

The manuscript should follow the IMRaD format :

  • Title
  • Authors
  • Keywords
  • Abstract
  • Introduction
  • Materials and methods
  • Results
  • Discussion
  • Conclusion
  • Acknowledgments
  • References

Origin, motivation and contribution

Papers which are prepared for publishing should be original research manuscripts, never published before and not under consideration for publication in any other conference proceeding (journal etc.). All papers are supposed to present novel research results of international interest. Papers need to be related to the main topic of the conference and conference topic fields. We publish papers written in good English only. All papers are reviewed by a native speaker. All papers are thoroughly checked for plagiarism. Acceptable minimum of originality is 90%. All papers should be not less than 6 pages (recommended 8-12 pages).

Ethics

Please read the detailed Elsivier Publication Ethics. (Elsevier recommendations and COPE’s Best Practice Guidelines for Journal Editors). If a paper contains figures or tables taken from other sources, the author must get the respective permission for reproduction them from the corresponding publishers.

Authorship

Number of authors in a single paper is not limited. The corresponding author is the person chosen within the group to be responsible for all contact and correspondence with the periodical. The corresponding author should ensure that all appropriate co-authors (and no inappropriate co-authors) are included in the paper, and that all co-authors have seen and approved the final version of the paper and agree on its submission for publication.

Publishing in Springer

Research works should be submitted in the template of the Springer. The manuscript volume should be from 6 to 20 pages, formatted in accordance with the formatting styles, used in the proceedings template.

Springer is the first publisher to implement the ORCID identifier for proceedings, ultimately providing authors with a digital identifier that distinguishes them from every other researcher. ORCID (Open Researcher and Contributor ID) hosts a registry of unique researcher identifiers and a transparent method of linking research activities to these identifiers. This is achieved through embedding ORCID identifiers in key workflows, such as research profile maintenance, manuscript submissions, grant applications and patent applications. Your ORCID will be replaced by the ORCID icon, which will link from the eBook to the actual ID in the ORCID database.

Venue and Accommodation

The modern congress center with comfortable halls is equipped with everything necessary for conferences and other events. It is located in the heart of the university campus on the north of St. Petersburg within easy walking distance of the metro station Polytechnicheskaya.

St. Petersburg is Europe’s Best Tourist Destination of the year 2017, Europe's Leading Heritage Destination 2018 and Europe's Leading Cruise Destination 2018 at World Travel Awards.

We recommend conference participants to book hotels in the city center near the red metro line (it takes about 20 minutes by metro from the city center to the venue).

You can also choose the hotels that are within walking distance of the venue:

Hotel «Sputnik»
***

36 Toreza prospect
Metro «Ploschad Muzhestva» or Metro «Polyteknicheskaya»
(Distance to SPbPU 1,5 km)

sputnik-hotel.ru
wrappixel kit

Hotel «Orbita»
***

4 Nepokoryonnyh prospect
Metro «Ploschad Muzhestva»
(Distance to SPbPU 1,3 km)

spborbita.ru
wrappixel kit

Hotel «Moskva»
****

2 Alexander Nevskiy Square
Metro «Ploschad Aleksandra Nevskogo»
(Distance to SPbPU 12,1 km)

hotel-moscow.ru
wrappixel kit

Hotel «Ambassador»
****

5-7 Rimskiy-Korsakov prospect
Metro «Sennaya/Sadovaya/ Spasskaya»
(Distance to SPbPU 12,1 km)

ambassador-hotel.ru

Hotels Station
***, ****

9 Hotels in the City centre
station-hotels.ru